[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kotary.cz\/reklama-ktera-ma-smysl\/#Article","mainEntityOfPage":"https:\/\/www.kotary.cz\/reklama-ktera-ma-smysl\/","headline":"Reklama, kter\u00e1 m\u00e1 smysl","name":"Reklama, kter\u00e1 m\u00e1 smysl","description":"Tak\u00e9 se v\u00e1\u0161 e-shop pot\u00fdk\u00e1 s malou n\u00e1v\u0161t\u011bvnost\u00ed a vy hled\u00e1te n\u011bjak\u00fd osv\u011bd\u010den\u00fd zp\u016fsob, jak tento zd\u00e1nliv\u011b nepatrn\u00fd probl\u00e9m zm\u011bnit? Jen\u017ee ejhle na tomto probl\u00e9mu vis\u00ed cel\u00e1 buducnost firmy. A jak v\u016fbec napl\u00e1novat n\u011bjakou smysluplnou formu reklamy, kdy\u017e na oline marketing u\u017e zkr\u00e1tka nevyb\u00fdvaj\u00ed finance. P\u0159itom pr\u00e1v\u011b ten je kl\u00ed\u010dem k \u00fasp\u011bchu, o tom sv\u011bd\u010d\u00ed...","datePublished":"2021-08-03","dateModified":"2021-08-03","author":{"@type":"Person","@id":"https:\/\/www.kotary.cz\/author\/#Person","name":"","url":"https:\/\/www.kotary.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kotary.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kotary.cz\/wp-content\/uploads\/Digit%C3%A1ln%C3%AD%20marketing_4wUsYc.jpg","url":"https:\/\/www.kotary.cz\/wp-content\/uploads\/Digit%C3%A1ln%C3%AD%20marketing_4wUsYc.jpg","height":0,"width":0},"url":"https:\/\/www.kotary.cz\/reklama-ktera-ma-smysl\/","about":["Byznys"],"wordCount":392,"articleBody":"  Tak\u00e9 se v\u00e1\u0161 e-shop pot\u00fdk\u00e1 s malou n\u00e1v\u0161t\u011bvnost\u00ed a vy hled\u00e1te n\u011bjak\u00fd osv\u011bd\u010den\u00fd zp\u016fsob, jak tento zd\u00e1nliv\u011b nepatrn\u00fd probl\u00e9m zm\u011bnit? Jen\u017ee ejhle na tomto probl\u00e9mu vis\u00ed cel\u00e1 buducnost firmy. A jak v\u016fbec napl\u00e1novat n\u011bjakou smysluplnou formu reklamy, kdy\u017e na oline marketing u\u017e zkr\u00e1tka nevyb\u00fdvaj\u00ed finance. P\u0159itom pr\u00e1v\u011b ten je kl\u00ed\u010dem k \u00fasp\u011bchu, o tom sv\u011bd\u010d\u00ed i fakt, \u017ee do n\u011bj investuj\u00ed miliardy korun ro\u010dn\u011b v\u0161echny \u00fasp\u011b\u0161n\u00e9 firmy.  Nab\u00edz\u00ed se televize, jen\u017ee ta u\u017e dnes zkr\u00e1tka dnes nep\u0159edstavuje takov\u00fd potencion\u00e1l, jako tomu bylo t\u0159eba p\u0159ed deseti lety. Reklama se pomalu ale velmi jist\u011b p\u0159esouv\u00e1 na internet, a je\u0161t\u011b l\u00e9pe na soci\u00e1ln\u00ed s\u00edt\u011b. Poj\u010fme si p\u0159edstavit n\u011bkolik zaru\u010den\u00fdch rad, kter\u00e9 dopomohou va\u0161\u00ed za\u010d\u00ednaj\u00edc\u00ed firm\u011b s \u0161ir\u0161\u00edm pov\u011bdom\u00edm, a nav\u00edc s minim\u00e1ln\u00edm rozpo\u010dtem na reklamu. PPC reklama Pt\u00e1te se, co je to ppc kampa\u0148? Jak vypad\u00e1 ppc reklama? Jedn\u00e1 se o vcelku chytr\u00fd zp\u016fsob reklamy, kdy inzerent neplat\u00ed za samotn\u00e9 um\u00edst\u011bn\u00ed reklamy na internet, ale a\u017e za jednotliv\u00e9 prokliky. V angli\u010dtin\u011b tato zkratka znamen\u00e1 \u201epay-per-click\u201c, co\u017e ve voln\u00e9m p\u0159ekladu do \u010de\u0161tiny znamen\u00e1 n\u011bco jako platba za kliknut\u00ed. Jedn\u00e1 se tedy o velmi efektivn\u00ed zp\u016fsob reklamy, kdy inzerent neplat\u00ed zbyte\u010dn\u011b pen\u00edze nav\u00edc. D\u00edky ppc reklam\u011b je mo\u017en\u00e9 velmi dob\u0159e zac\u00edlit na potencion\u00e1ln\u00ed skupinu z\u00e1kazn\u00edk\u016f a v\u00fdsledky se dostav\u00ed ihned po spu\u0161t\u011bn\u00ed reklamy. Inzerent si nav\u00edc m\u016f\u017ee s\u00e1m ur\u010dovat v\u00fd\u0161i rozpo\u010dtu na reklamu.  Vlastn\u00ed webov\u00e1 str\u00e1nka s dom\u00e9nou Vlastn\u00ed webov\u00e1 str\u00e1nka je u\u017e dnes naprost\u00fd z\u00e1klad jak pro za\u010d\u00ednaj\u00edc\u00ed, tak zaveden\u00e9 firmy. Ov\u0161em pokud alespo\u0148 trochu ovl\u00e1d\u00e1te z\u00e1kladn\u00ed principy SEO, asi tu\u0161\u00edte, \u017ee jen vlastn\u00ed webov\u00e1 str\u00e1nka nesta\u010d\u00ed. Je zapot\u0159eb\u00ed j\u00ed plnit zaj\u00edmav\u00fdm obsahem, kter\u00fd bude pro potencion\u00e1ln\u00ed z\u00e1kazn\u00edky atraktivn\u00ed, a internetov\u00e9 vyhled\u00e1va\u010de d\u00edky kl\u00ed\u010dov\u00fdm slov\u016fm budou v\u00e1\u0161 web zobrazovat mezi prvn\u00edmi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         3.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama, kter\u00e1 m\u00e1 smysl","item":"https:\/\/www.kotary.cz\/reklama-ktera-ma-smysl\/#breadcrumbitem"}]}]